there is more to generating revenue than just having some sales guys

The interconnectedness of various aspects such as product and service offerings, market positioning and sales strategies, is integral to the success of a business. 

Companies that prioritize these components, while remaining adaptable to economic fluctuations, are better positioned to thrive in a competitive environment. 

By focusing on customer needs, effective sales processes and strong leadership organizations can foster growth, enhance customer retention, and ultimately achieve or exceed their business objectives.