Product or Service
- Will it save me Money?
- Will it Increase my Revenue?
- Will it keep me out of Jail?
Your Brand
- Brand Identity
- Brand Voice
- Customer Personas
- Market Positioning
- Messaging
Sales Team
- Talent Acquisition
- Sales Leadership
- Sales Operations
- Role Definition
Economics
- Pricing Strategy
- ROI Articulation
- Value Proposition
Marketing
- Website
- Social Media
- Demand Generation
- Content Strategy
Culture
- Selling is an Emotional Sport
- Culture Starts at the Top
- Hedgehog Concept
Compensation
- Quota Structure
- Commission Plans
- Bonus Incentives
Sales Enablement
- Sales Process
- Use of AI for Efficiency, Insights & Automation
- Training & Onboarding
- CRM Utilization
- Sales Methodology
- Sales Support
External Factors
- Economic Conditions
- Competitive Landscape
- Impact of AI