Take the Diagnostic

Find out what's really stalling your revenue.

I help B2B CEOs, founders, and investors, especially in software and technology, find what's holding revenue back and fix it.

40+years in B2B software and
tech sales leadership
60+founders and CEOs
advised

Revenue Ecosystem Scorecard

Sample result
80/120
Functional
Market Position
16
Go-to-Market
9
Sales Execution
13
Customer Economics
15
Revenue Ops
10
Culture & Leadership
17
CriticalAt RiskFunctionalStrong

Missing the number? It's rarely just the reps.

When growth stalls, leaders look at the sales team first. But revenue depends on a whole system: your market position, go-to-market model, pipeline process, customer economics, operations, and leadership. Fix the rep and ignore the system, and the problem comes back.

Six pillars. One revenue engine.

The Revenue Ecosystem framework I use with every client.

1

Market Position

Do buyers know why you win?

2

Go-to-Market

Are you reaching the right buyers the right way?

3

Sales Execution

Is the process repeatable, or does it depend on heroes?

4

Customer Economics

Does each deal actually pay off?

5

Revenue Ops

Can you trust your forecast?

6

Culture & Leadership

Does the team know what winning looks like?

Score your revenue ecosystem.

30 evidence-based questions across six pillars. You get a personalized report by email showing your scores, your risks, and where to start.

How I help

Advisory

A seasoned revenue advisor on call, without a full-time hire.

Fractional Revenue Leadership

An interim revenue executive who stabilizes the team and bridges you to the right permanent leader.

PE/VC Revenue Diligence

See the revenue risk the spreadsheets don't show before you close.

Speaking

Keynotes and workshops for Vistage CEO groups.

Recent Clients

AgostoData SalesAdvanced WirelessTrustMAPPEXB SolutionsJostensAprios Custom MFG

Let's MacGyver it.

Start with a 30-minute conversation. No pitch, just an honest read on where your revenue is stuck.

Not ready to talk?

Get the free Sales MacGyver Toolbox: 20 practical tools, organized by pillar.